Programme Details

Download Preliminary Programme (PDF file)

Preliminary Programme

6th WORLD FOOTWEAR CONGRESS

“DIGITALISATION FOR A SUSTAINABLE FOOTWEAR INDUSTRY”

4th  5th April 2019, Naples, ITALY

 

Wednesday 3rd APRIL 2019

10.00 – 10.30          Registration to Congress & meeting point for bus transfer to factories
10.30 – 13.00          Visit to Kiton Factory
13.00 – 14.00          Lunch
15.00 – 16.00          Visit to Mario Valentino Factory
17.00 – 19.00          International Footwear Forum (Worldwide Footwear Associations only)
20.30 – 23.00          Welcome Dinner- Cocktail, Rari Nantes Sailing Club
 

Thursday 4th APRIL 2019: World Footwear Congress, Royal Palace

 09.30 – 10.00          Registration
 10.00 – 10.45          Welcome Greetings by Congress Organising Committee and Naples representatives
 10.45 – 12.00          Keynote Speaker
 

THEME 1: THE CONNECTED AND SOPHISTICATED GLOBAL CONSUMER

12.00 – 13.00          New Marketing for New Consumers: Influencer, testimonial or KOL? How is social media marketing changing the conversation between brands and consumers?
13.00 – 14.15          Lunch
14.15 – 15.15          Round Table on how companies adopt their strategies to consumer tastes and aspirations.

THEME 2: MANUFACTURING TOWARDS A CIRCULAR ECONOMY

15.15 – 16.15          Round Table on the role of public authorities on promoting a sustainable fashion industry
16.15 – 17.15          Success business cases addressing sustainability and/or recycling in manufacturing
17.15 – 18.00          Online custom-made shoes are the future? How can low-cost  technology change the factory of the shoe manufacturers?

End day 18.30

21.00 – 23.30          Gala Dinner at Railway National Museum of Pietrarsa

 

Friday 5th APRIL 2019

 

THEME 3: THE NEXT GENERATION OF MERCHANTS/RETAILERS

09.30 – 10.00 A new generation of retailers
An example of digital platform, aggregator of consumers and service provider for suppliers
10.00 – 11.30 Best practices in a digital globalised world
11.30 – 12.30 New Retailers for New Markets: How big marketplaces are changing the commercial strategy of shoe brands all over the world?
Round Table with representatives of Market Places around the world
12.30 – 13.15 The Race is ON! Keynote speaker
13.15 – 13.30 CONGRESS CLOSURE
13.30 – 15.00 Lunch

Download Preliminary Programme (PDF file)

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